# Financial Services Intelligence

Updated weekly, explore the latest dashboard across AI and traditional search, alongside weekly insights highlighting the biggest market movements, emerging trends and standout performers.

[View this week's insights](/content/sector-intelligence/financial-services/#dashboard/index.html)

**Financial Services Leaderboard | AI, Google Search Dashboard › AI search**

| Site               | WoW change | Share  |
|--------------------|------------|--------|
| [nerdwallet.com](https://www.google.com/url?q=http%3A%2F%2Fnerdwallet.com)        | ⮕ 0       | 6.62%  |
| [cnbc.com](https://www.google.com/url?q=http%3A%2F%2Fcnbc.com)                | ⮕ 0       | 5.02%  |
| [bankrate.com](https://www.google.com/url?q=http%3A%2F%2Fbankrate.com)         | ⮕ 0       | 4.48%  |
| [reddit.com](https://www.google.com/url?q=http%3A%2F%2Freddit.com)             | ⮕ 0       | 3.48%  |
| [forbes.com](https://www.google.com/url?q=http%3A%2F%2Fforbes.com)             | ⮕ 0       | 3.08%  |
| [investopedia.com](https://www.google.com/url?q=http%3A%2F%2Finvestopedia.com) | ⬆ +1      | 2.21%  |
| [bankofamerica.com](https://www.google.com/url?q=http%3A%2F%2Fbankofamerica.com) | ⬆ +4      | 1.87%  |
| [moneysavingexpert.com](https://www.google.com/url?q=http%3A%2F%2Fmoneysavingexpert.com) | ⬆ +2      | 1.67%  |
| [yahoo.com](https://www.google.com/url?q=http%3A%2F%2Fyahoo.com)               | ⮕ 0       | 1.54%  |
| [usnews.com](https://www.google.com/url?q=http%3A%2F%2Fusnews.com)             | ⬇ -4      | 1.47%  |

**Most cited sites**  
NerdWallet: 2.57%  
Bank of America: 2.26%  
Capital One: 2.11%  
Chase: 1.97%  
SoFi: 1.74%  
Wells Fargo: 1.69%  
Bankrate: 1.51%  
Discover: 1.37%  
U.S. Bank: 1.17%  
American Express: 1.14%

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### What’s included in the financial services dashboard

Explore financial services market leaders and industry performance across the UK and US.

The financial services dashboard combines weekly updated leaderboards, visibility trends and movement data to show how brands, providers and publishers compete across AI-driven discovery and traditional search.

This dashboard shows:
- who leads visibility,
- how positions are changing week to week,
- where brands are gaining or losing ground across the financial services market.

Each tab provides a distinct view of performance, change and opportunity.

### AI Search

Understand how financial services brands appear across AI-generated answers and conversational discovery. Explore:
- Most cited sites across AI responses 
- Brand mention share showing which financial services brands dominate AI visibility 
- Site presence rankings with movement and WoW change indicators 
- “New” entries highlighting brands newly appearing in AI results 
- Brand mention distribution across the competitive landscape 
- Brand mention distribution by category (e.g. banking, loans, credit cards, insurance, investments) 
- Brand sentiment across AI-generated answers

### Traditional Search

Analyse financial services market leaders across Google search using detailed visibility and ranking data. Explore:
- Financial services leaderboards showing Share of Voice and weekly movement 
- “New” entries highlighting brands entering the top search results 
- Most gained and most conceded visibility over time 
- Category-level breakdowns across key financial services segments 
- Search demand trends showing peaks, declines and seasonality 
- SERP feature ownership across AI Overviews, rich results, comparison features and more

### UK / US Market Comparison

Switch between UK and US markets to compare financial services market leaders, visibility trends and brand performance across regions. Explore differences in search demand, competitive positioning and category-level performance to identify regional leaders and growth opportunities.

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### Financial Services Intelligence FAQs

**What financial services statistics are included in this dashboard?**  
The financial services dashboard includes finance industry statistics across AI search and traditional search, including:
- Google search visibility data 
- AI citation insights from LLM platforms 
- Brand mentions and sentiment within AI-generated answers

These datasets highlight financial services market leaders, publisher influence and brand performance across the UK and US.

**How does Pi Datametrics identify financial services market leaders?**  
Financial services market leaders are identified based on visibility across traditional search results and AI-generated answers.

**What does “New” mean in the leaderboard?**  
The “New” label highlights financial providers that have recently entered the top results for the first time in the latest reporting period.