Beauty & Personal Care Sector Intelligence Dashboard | Market Leaders, Search Visibility and AI Insights
Beauty & Personal Care Intelligence
Updated weekly, explore the latest beauty dashboard across AI and traditional search, alongside weekly insights highlighting the biggest market movements, emerging trends and standout performers.
Beauty & Personal Care Leaderboard
AI, Google Search Dashboard › AI search
Brand Visibility
| Site | WoW change | Share |
|---|---|---|
| reddit.com | ⬆ +1 | 11.40% |
| allure.com | ⬆ +4 | 9.59% |
| byrdie.com | ⬆ +1 | 7.90% |
| google.com | ⬇ -3 | 5.44% |
| youtube.com | ⮕ 0 | 2.85% |
| sephora.com | ⬆ +12 | 2.46% |
| instyle.com | ⬆ +8 | 2.20% |
| lemon8-app.com | ⬇ -5 | 2.07% |
| ulta.com | ⬇ -1 | 1.81% |
| vogue.com | ⬆ +17 | 1.81% |
Most Cited Sites
- Maybelline: 2.83%
- Charlotte Tilbury: 2.4%
- e.l.f. Cosmetics: 2.2%
- NYX Professional Makeup: 2.29%
- Dior: 1.79%
- OPI: 1.54%
- MAC Cosmetics: 1.29%
- Urban Decay: 1.25%
- ColourPop: 1.29%
- Fenty Beauty: 1.25%
AI Search
Most Brand Mentions
| Brand | Share |
|---|---|
| byrdie.com | 7.9% |
| reddit.com | 11.4% |
| allure.com | 9.59% |
| NYX Professional Makeup | 2.29% |
| Maybelline | 2.83% |
| Charlotte Tilbury | 2.44% |
Market Dashboard
Week: US/UK: US (1) ▼
w/c 13 July 2026
Brand Mentions by Category
| Brand Name | Net Sentiment | Positive | Negative | Neutral |
|---|---|---|---|---|
| Maybelline | 62% | 78% | 16% | 5% |
| Charlotte Tilbury | 76% | 87% | 10% | 3% |
| NYX Professional Makeup | 77% | 83% | 6% | 11% |
| e.l.f. Cosmetics | 89% | 92% | 3% | 5% |
| Dior | 84% | 92% | 8% | 0% |
| OPI | 74% | 84% | 9% | 7% |
| MAC Cosmetics | 76% | 86% | 10% | 5% |
| Urban Decay | 77% | 87% | 10% | 3% |
| ColourPop | 67% | 78% | 11% | 11% |
| Fenty Beauty | 86% | 91% | 6% | 3% |
Beauty Intelligence FAQs
What beauty industry statistics are included in this dashboard?
The beauty dashboard includes beauty industry statistics across AI search and traditional search, including:
- Google search visibility data
- AI citation insights from LLM platforms
- Brand mentions and sentiment within AI-generated answers
How often is the data updated?
The dataset is updated weekly to reflect changes in traditional search visibility, AI citations, brand mentions and sentiment signals across the beauty sector.
What is Share of Voice in the beauty dashboard?
Share of Voice measures how visible a beauty brand is across a defined set of search queries. It reflects how often a brand appears in search results relative to competitors, helping identify which brands dominate visibility across the beauty landscape.