Share of Voice Tool | Measure Traditional and AI Share of Voice | Pi Datametrics
Share of Voice Tool
See your Share of Voice across every search surface
Pi’s Share of Voice Tools show exactly where your brand gains and loses visibility across traditional search, AI Overviews, and all major SERP features. Analyze any URL in any market on any search engine and reveal how your brand performs across the entire search landscape.
Share of Voice Leaders
Benchmark your visibility against the real market leaders
Pi’s Share of Voice Tool shows the top-performing domains within your chosen market. See how your visibility compares against up to 30 competitors and understand which sites dominate each category and subcategory.
- Measure visibility across every search surface, including AI-driven results
- Understand how competitors perform at market, category, and subcategory level
- Reveal the brands gaining visibility in AI experiences and new SERP formats
Share of Voice Timeline
Track your visibility shifts over time
Visualize how your Share of Voice changes week by week. The timeline view reveals how market events, algorithm updates, and seasonal trends impact visibility across both traditional and AI SERP surfaces.
- Compare your performance trend with the top 10 competitors
- Identify market volatility and growth periods
- Reveal emerging players in AI-driven results
Book a demo Explore Pi's SERP feature tracking tool
VUIR
Verified User in Retail
Digital Marketing Manager
"Clear visibility across markets and categories"
What do you like best about Pi Datametrics?
Share of Voice tracking in Pi is one of its standout features. It gives me a clear picture of where we sit against competitors and how our visibility shifts as markets and categories evolve.
Category and Subcategory Breakdown
Drill into every corner of your market
Explore Share of Voice by category and subcategory. Identify where you lead, see who dominates, and uncover new competitors shaping your landscape.
- Discover emerging competitors and new players in your market
- Compare your visibility with top performers by category or subcategory
- Identify untapped areas of opportunity to guide your next SEO strategy
AI Share of Voice Tool
Measure every surface that drives visibility
Search visibility no longer stops at blue links. Pi’s Share of Voice Tool measures your brand’s presence across every major SERP feature, including AI Overviews and other AI-driven results. Select individual features or build custom combinations to see how visibility shifts across the evolving search landscape.
- Track visibility across 30+ SERP features, including AI Overviews, People Also Ask, Featured Snippets, and Video
- Build Share of Voice charts for specific SERP features or multi-feature views
- Identify which search experiences drive the most exposure for your brand and competitors
VUIE
Verified User in E-Learning
Digital Marketing Manager
"Simple market comparison with the Share of Voice Tool"
What do you like best about Pi Datametrics?
The Share of Voice Tool in Pi makes it easy to see our position in the market and how we stack up against competitors.
Frequently Asked Questions
Why choose Pi’s Share of Voice Tool?
Pi’s Share of Voice Tools measure visibility across traditional and AI-driven results, track performance over time, and reveal how your competitors perform at market, category, and subcategory level. It provides accurate, real-time insight into where your brand stands and where your biggest opportunities are.
The Share of Voice Tools are part of a connected platform designed to help you understand performance and act on opportunity. Explore the full SEO Platform to see how all Pi tools work together to improve visibility and drive measurable growth.
What is Share of Voice in SEO?
Share of voice measures the percentage of visibility your brand owns in search compared to competitors. At Pi, it’s calculated using the Organic Value Score (OVS) of ranking positions across your selected market.
How do I measure share of voice with Pi’s Share of Voice Tools?
Pi’s Share of Voice Tools measure visibility by analyzing how your site and competitors appear across all relevant search surfaces. Using the Organic Value Score (OVS) for each ranking position, the tools show your Share of Voice at market, category, and subcategory level. You can view performance across more than 30 SERP features including AI Overviews, compare your position with leading competitors, and track how your visibility changes over time.
What is Pi’s Organic Value Score (OVS)?
The Organic Value Score is Pi’s proprietary metric that calculates the commercial value of every search term. It combines search volume, cost-per-click, and competitive factors to reveal the true opportunity and potential return from organic visibility. This enables more accurate comparisons of performance and value across categories, markets, and competitors.
Can I compare Share of Voice over time in Pi's Share of Voice Tool?
Yes. The Share of Voice Tools recalculate visibility weekly and monthly so you can compare your Share of Voice over time. This helps you understand performance trends, market changes, and the impact of algorithm updates or new competitors entering your space.
What is AI share of voice?
AI Share of Voice extends this measurement to include AI-driven search surfaces such as AI Overviews and other generative results, giving you a complete picture of your total visibility in evolving SERPs.
See where your brand truly stands in search
Discover your market position and visibility across every SERP surface with the Pi Datametrics Share of Voice Tool. Measure, compare and track your performance in both traditional and AI-driven search results.